A man with long curly hair and a beard, wearing a black t-shirt, pinstripe pants, and sneakers, standing in front of large windows in an urban building, with his hands in his pockets and smiling.

An animated male character with dark hair, a beard, wearing a white shirt, shrugging with arms raised and palms facing upward.

hey there, I’m antonio

I’m a freelance conceptual creative director slash copywriter slash storyteller who loves to create things people talk about.

I specialize in big ideas, new-business pitches, film, earned/social-first campaigns, and building/mentoring teams that ship work instead of decks.

I’m also a professional mosquito killer, the man with a 50% chance of winning a coin toss every time, and the owner of a 2266-day Duolingo streak.

I speak three languages, write in two, and I’m learning a fourth because I don’t know how to stop.

…oh, and I’m allergic to celery.

some of my career highlights include:

- Developing the brand voice for one of the biggest brands in the world
- Having an 87% pitch winning rate
- Mentoring the next generation of creative minds at Miami Ad School, Talk To A Creative Director, The One Club For Creativity, Pratt Institute, LaunchX, and The Workshop
- Seeing my students win several accolades and become creative leaders in their own right

currently doing FREELANCE stuff and mentoring people at:

Funemployed AF & Co || Freelance Copywriter / Creative Director
2023 - Present

Let’s Talk Layoffs Podcast || Co-Creator & Co-Host
2024 - Present

Miami Ad School || Professor
2018 - Present

Have DONE cool stuff at:

TikTok / Team One / Publicis / Digitas / Matter + Energy / Golin / Mother LA / SuperBloom / MullenLowe LA / Mustache / Edelman / Channel / McKinney / Momentum Worldwide / McCann Worldgroup / MRM//McCann / DiGo / One Horizon / 360i / Havas / PDA / Float / Rosewood Creative

FOR REALLY COOL CLIENTS LIKE:

TikTok / American Express / Verizon / USPS / eBay / GrubHub / Coca-Cola / Mountain Dew / EA Games / WB Games / Sony Playstation / Xbox / HP Omen / Nintendo / Niantic / Riot Games / Square / Straight Talk / Total by Verizon / Suave / Suave Men / Garnier / L’Oreal / Nivea / Aquaphor / Ross / BASF / Honeywell / NY Lottery / Hilton / Choice Hotels / US Army / Lysol / Great Wolf Lodge / Oreo / Barilla / Veet / Twizzlers / Resse’s / Hanes / Tajín / Philips / GoGo squeeZ / Jarlsberg / Asahi Super “Dry” / Hinge / Merck

Reach out in case you need ideas, a personal hero, or a semi-free coffee:

antonio@thefragoso.com
+1.646.549.5215
LinkedIn
Resume

Black and white photo of a man with long hair and beard wearing a fur cape, holding a small toy figure of a man with dark hair and beard, in front of a plain light background.

Cartoon character with long curly hair, beard, white t-shirt, jeans, and sneakers, holding a blue lightsaber with one hand, in a defensive pose.

SCROLLED ALL THE WAY THROUGH AND STILL NOT CONVINCED?

My work has been recognized by Cannes Lions, One Show, NY Festivals, Clio, London International Awards, ADC, D&AD, AICP, Webbys, Signal Awards, AdAge, AdWeek, Muse by Clio, Cresta, Epica, Effies, PR Week, Awwwards, Graphis, DMA Echo Awards, Circulo de Oro, El Sol de Iberomerica, Wave Festival in Rio, Applied Arts, FIAP, Future Lions, and more.

But still, my proudest achievements are having a YouTube account banned in less than 2 minutes, keeping Mr. Leafy alive no matter how often I forget to water it, and making ad legends dance “the Little Lad dance” at an Adweek panel.