hey there, I’m antonio

I’m a storyteller, a professional mosquito killer, and the man with a 50% chance of winning a coin toss every time.

I’m a freelance copywriter and conceptual creative director who loves making things people talk about. I specialize in big ideas, brand building, new business pitches, creative strategy, and earned/social-first campaigns.

I speak three languages, write in two, and on a 1976-day Duolingo streak learning a fourth one.

… oh, and I’m allergic to celery.

some of my career highlights include:

- Developing the brand voice for one of the biggest brands in the world
- Having a 87% pitch winning rate
- Mentoring the next generation of creative minds at Miami Ad School, Pratt Institute, LaunchX, and The Workshop
- Seeing my students win several accolades and become creative leaders in their own right

currently doing FREELANCE stuff and mentoring people at:

Funemployed Creative Studio || Freelance Copywriter / Creative Director
2024 - Present

Let’s Talk Layoffs Podcast || Co-Creator & Co-Host
2024 - Present

Miami Ad School || Professor
2018 - Present

Have DONE cool stuff at:

TikTok / Team One / Publicis / Digitas / Matter + Energy / Golin / Mother LA / SuperBloom / MullenLowe LA / Mustache / Edelman / Channel / McKinney / Momentum Worldwide / McCann Worldgroup / MRM//McCann / DiGo / 360i / Havas

FOR REALLY COOL CLIENTS LIKE:

TikTok / American Express / Verizon / USPS / eBay / GrubHub / Coca-Cola / Mountain Dew / EA Games / WB Games / Sony Playstation / Xbox / HP Omen / Nintendo / Niantic / Square / Straight Talk / Total by Verizon / Suave / Suave Men / Garnier / L’Oreal / Nivea / Aquaphor / Ross / BASF / Honeywell / NY Lottery / Hilton / Choice Hotels / US Army / Lysol / Great Wolf Lodge / Oreo / Barilla / Veet / Twizzlers / Resse’s / Hanes / Tajín / Philips

Reach out in case you need ideas, a personal hero, or a semi-free coffee:

antonio@thefragoso.com
+1.646.549.5215
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