hey there, I’m antonio
I’m a freelance conceptual creative director slash copywriter slash storyteller who loves to create things people talk about.
I specialize in big ideas and the quiet art of getting them made. Hit me with new-business pitches, film, earned/social-first campaigns, or a team that needs to be built and led to ship work instead of decks.
I’m also a professional mosquito killer, the man with a 50% chance of winning a coin toss every time, and the owner of a 2341-day Duolingo streak.
I speak three languages, write in two, and I’m learning a fourth because I don’t know how to stop.
…oh, and I’m allergic to celery.
SOME OF MY CAREER HIGHLIGHTS INCLUDE:
Developing the brand voice for one of the biggest brands in the world
An 88.3% pitch win rate
Mentoring the next generation at Miami Ad School, Talk To A Creative Director, The One Club For Creativity, Pratt Institute, LaunchX, and The Workshop— and watching them win awards and run creative departments
Getting a YouTube account banned in under two minutes
Keeping Mr. Leafy alive no matter how many times I forget to water him
Making ad legends do “the Little Lad dance” at an Adweek panel
CURRENTLY DOING FREELANCE STUFF AND MENTORING PEOPLE AT:
Funemployed AF & Co || Freelance Copywriter / Creative Director
2023 - Present
Let’s Talk Layoffs Podcast || Co-Creator & Co-Host
2024 - Present
Miami Ad School || Professor
2018 - Present
DONE COOL STUFF AT:
TikTok / OpenAI / Team One / Publicis / Digitas / Matter + Energy / Golin / Mother LA / SuperBloom / MullenLowe LA / Mustache / Edelman / Channel / McKinney / Momentum Worldwide / McCann Worldgroup / MRM//McCann / DiGo / One Horizon / 360i / Havas / PDA / Float / Rosewood Creative / Shutterstock / Known
FOR REALLY COOL CLIENTS LIKE:
TikTok / American Express / OpenAI / Verizon / Comcast / USPS / eBay / GrubHub / Starbucks / Coca-Cola / Mountain Dew / EA Games / WB Games / Sony Playstation / Xbox / HP Omen / Nintendo / Niantic / Riot Games / Square / Straight Talk / Total by Verizon / Suave / Suave Men / Garnier / L’Oreal / Nivea / Aquaphor / Ross / BASF / Honeywell / NY Lottery / Hilton / Choice Hotels / US Army / Lysol / Great Wolf Lodge / Oreo / Barilla / Veet / Twizzlers / Resse’s / Hanes / Tajín / Philips / GoGo squeeZ / Jarlsberg / Asahi Super “Dry” / Hinge / Merck / CVS / Advil / Shutterstock / Smile Express
AND BEING RECOGNIZED BY:
Cannes Lions / One Show / NY Festivals / Clio Awards / London International Awards / ADC Awards / D&AD /
Webby Awards / AICP / Signal Awards / AdAge / AdWeek / Muse by Clio / Cresta Awards / Epica / Effie Awards / PR Week / Awwwards / Graphis / Muse Photography Awards / Circulo de Oro / El Sol de Iberoamerica / Wave Festival in Rio / Applied Arts / DMA Echo Awards / FIAP / Future Lions
Reach out in case you need ideas, a personal hero, or a semi-free coffee:
