affinity mortgage kung fee
The lending fat cats are always out to get you. We created Affinity’s FCU Kung Fee to help you fight all the mortgage fees they throw at you.
Agency: DiGo
Client: Affinity Federal Credit Union
Chief Creative Officer: Tom Christmann
Creative Director: Kevin Karp, Zac Sax
Copywriter: Antonio Fragoso
Art Director: Katheryn Renfroe
Radio
“THE ART OF KUNG FEE” :60
(A Kung Fee master speaks in a calm voice.)
Kung Fee Master:
Look at you, still weary of choosing a mortgage from the fat cat banks. All of them enticing you with great deals. And then surprising you with fees upon fees... upon fees.
SFX: Gong sound and Kung Fu-styled music kicks in .
Kung Fee Master:
Enter the ancient art of Kung Fee, created by the wise masters at Affinity Federal Credit Union. They'll help you de-fee your mortgage.
(The Kung Fee master behinds to raise his voice.)
Kung Fee Master:
Defend yourself against lender fees, application fees, commitment fees, processing fees and the dreary document preparation fees! Woaaaah!
SFX: Punch and explosion sounds kick in.
Kung Fee Master:
You too can become an Affinity Mortgage Kung Fee master. Simply apply now or get pre-qualified at Kung Fee dot com. Now go and fight the fat cats.
AVO:
Affinity Federal Credit Union. All the services of a bank without the bank.