Re:Make x tiktok
83M views | 2.7M likes | 107M total impressions
We had to inspire the ad industry to think of TikTok as a new ad format full of possibilities. Our idea was to showcase iconic ads as if they were created for TikTok instead of film.
I led the creative direction — collaborating closely with TikTok creators and the creative teams at BBDO, Skittles, and Old Spice to reimagine these ads as TikTok-first content.
I think of this project as my tribute to all the creatives that influenced my career.
Company: TikTok
Creative Lead: Yvonne Cheng
Creative Director: Antonio Fragoso
Copywriter: Antonio Fragoso, Christopher Chen
Art Director: Kitty Mok
Editor: Justin Snow, Joe Kell
Snickers “You’re not you when you’re hungry”
In partnership with Snickers and BBDO, we remade the iconic Super Bowl ad featuring Betty White with the help of TikTok creator Ross Smith and his grandma.
Skittles “Touch”
In partnership with Skittles and TikTok creators The McFarlands, Maddi Winter, and Nick Uhas, we remade the fan favorite, 2007 ad Skittles “Touch”.
Old Spice “The man your man could smell like”
In partnership with Old Spice and EU’s TikTok Creative Lab, we remade the classic 2010 ad featuring Isaiah Mustafa.
Re:Make x TikTok teaser campaign
We collaborated with TikTok creators @yoleendadong and @jessssthemess to help us launch the campaign.
