TIKTOK CONTENT TO CART
5.4M total impressions | 95K total engagements
TikTok launched its newest suite of commerce ad products. Inspired by tech keynotes, we came up with the idea of seamlessly taking viewers from the keynote stage to inside their FYP to see first-hand how the ad products work.
Company: TikTok
Creative Lead: Yvonne Cheng
Creative Director: Antonio Fragoso, Jackie Moran
Lead Copywriter: Christopher Chen