Hogwarts Legacy
5.8B views | 632K likes | first ever Top View buy from WB Games
Gaming is one of my biggest passions so I had a blast leading the creative direction for this project. I collaborated with WB Games to help them develop a TikTok-first campaign to promote their newest release: Hogwarts Legacy. Together we made Hogwarts Legacy one of the biggest video game launches in 2023.
Company: TikTok x WB Games
Creative Strategy Director: Jeffrey Kieslich
Creative Director: Antonio Fragoso