Kids are the fun travel experts
Kids know all about fun. They’re the experts of fun. For our first campaign for Great Wolf Lodge, we put kids in the driver’s seat and created the Tiny Travel Agency where our tiny travel experts plan the perfect getaway to Great Wolf Lodge. These film spots were extremely fun to write. I tapped into my sassy inner child.
Agency: McCann Worldgroup
Client: Great Wolf Lodge
Chief Creative Officer: Sung Chang
Creative Director: Daniel Carlsson
Copywriter: Antonio Fragoso, Kelly Fine
Art Director: Kelsey Ligget