After hosting two successful virtual product summits during the COVID-19 pandemic, TikTok World ‘23 was meant to return to the stage as the first in-person global product summit for brands to connect, co-create, and thrive with the TikTok community. Jackie and I wanted to make the experience as fun as scrolling through your FYP. We developed the concept of making the whole experience a Fun House, taking our audience on a journey in which each land is inspired by one of TikTok’s ad products.

tiktok WORLD ‘23

19.6M total impressions | 843% ROI

Company: TikTok
Creative Lead: Yvonne Cheng
Creative Director: Antonio Fragoso, Jackie Moran
Copywriter: Antonio Fragoso
Art Director: Jackie Moran

tiktok’s first in-person product summit

We brought the fun of the For You Page to the real world to showcase why TikTok is the future of entertainment and advertising — and yes, it was complete with an ASMR elevator.

first floor: the funhouse

We developed an interactive experience for the industry to play with and learn all about our ad products.

a themed bar to connect with the community
a claw machine that helps you pick your next creator, just like the TikTok Creator Marketplace does
a photo booth that captures your attention for 6s or more, just like Focused View does
an interactive vending machine where you can test your TikTok Shopping Ads knowledge
and more…